West Loop luxury rental building planned for Madison and Halsted
September 4, 2009

By Marie Balice Ward | September 2009

Developer F&F Realty Ltd. of Skokie, IL, announced at a recent West Central Association meeting that it plans to turn the Crowne Plaza hotel parking lot at Madison and Halsted Streets along the Eisenhower Expressway into a 514-unit luxury rental apartment building with hotel-style amenities and retail space.

F&F has chosen FitzGerald Associates Architects of Chicago to design the approximately $100 million project, although it has not secured funding and has not initiated the approval process yet. The developer and architects are presenting the project to community groups for their input. Richard Whitney, principal with FitzGerald, stated it will take about 18 months to obtain permits and two or three years to build.

David Friedman of F&F Realty said the Crowne Plaza has limited meeting room capacity, so “this planned luxury apartment building will be able to house a number of meeting rooms for community use as well as business group use. This will be a unique apartment building, as it will offer hotel amenities including room service, cleaning services, concierge, a rooftop pool as well as a fitness center, with long-term leases.”

Pat FitzGerald of FitzGerald Associates Architects said preliminary plans specify about 10,000 square feet of retail space along Halsted; the developers will seek boutique style shops to fill it.

According to Bernard Citron of Schain Burney Ross & Citron Ltd., the attorney for the project, the entire structure — including retail — will be recessed from the street.

The building would contain studio and one- and two-bedroom apartments with valet parking. In response to queries regarding rent scales, size of the apartments, and an architectural rendering for the proposed building, Whitney explained, “Unfortunately, we are unable to provide the information requested as the project is still in the planning stages and is continuing to evolve as we meet with community groups, the alderman, and the City.”

Those community groups include the West Loop Community Organization, the West Central Association, and Greektown Merchants Association.

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